Twitter Tweachings

Posted by: Brandi Heinz Brown on: April 24, 2009

• In: marketing | Social Networking
• 2 Comments

The things I’ve learned thus far in my Twitter conquest are quite interesting. No, I haven’t learned how to get rich quick or gain a million followers. Reflecting on the time I spend on Twitter, it’s such a different experience than with any other social media programs I’ve taken part in. When I explain what Twitter is to nonusers, I continually mention the same things over and over. The crazy thing: it’s not just applicable to Twitter – it’s applicable to your life, your work and your personal relationships. Crazy, huh?

So here are the top three things I’ve learned on Twitter (Twitter Teachings, get it?):

1. Engage in the conversation: Talk with your followers. It’s not about how many people you follow or vice-versa; it’s about engaging in relevant conversations that are beneficial to both parties. While this concept is painfully obvious on Twitter, it’s amazing that more companies don’t realize the benefits of this concept. Engage in conversation with your customers, even after they’ve purchased! The more you engage and interact with your customers, the better you will be able to anticipate their future needs and thus meet them with your products. Better yet, the more you engage, the more you’ll uncover evangelists singing the praises of your product!
2. Give more, get more: The more you give, the more you get. Seems self explanatory. The more you comment on blog posts, retweet (RT) topics, and give solid information in your arena, the more your networks responds positively to you and returns the favor. It’s cyclical. It’s karma. Pay it forward. Whatever you call it, everyone benefits (especially you!).
3. It’s all about relationships: You begin to build relationships after a few sub-140 character exchanges. For me, it means adding you to my ‘favorites’ group on Tweetdeck. I don’t want to miss your Tweets and I was to be able to share my advice with you. In turn, I hope when I have my random ‘how-to’ or ‘have you ever’ questions, you will respond. You #followfriday each other. It’s a beautiful thing.

So get engaged in the conversation. Start adding like-minded people, begin contributing to the conversation, commenting on tweets and building your relationship. Oh, and add me so I can be a part of it: @brandiheinz

What have you learned on Twitter?

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Tags: Tweetdeck, Twitter