Archive for January 2010
I’m not one for resolutions, but I am a planner. I’m always looking ahead, always planning. However, this year’s a little strange. No milestone birthdays. No big life events.
When I look back on the year, I’ve accomplished so much. I’m nearly halfway done with graduate school. I’m an active participant and volunteer for great professional groups (Chicago American Marketing Association and Chicago Social Media Club). I’ve immersed myself in social media and I love it. On a personal note, I got engaged to the man who I think is the best guy in the world.
So what do I do? Do I coast?
I spent a lot of time thinking, and I don’t think so. I think 2010 is my year to push the limits. I’m setting the bar a little higher. Care to join me?
Do brands ever do something that really catch your eye? Make you notice them? Actually engage you? It doesn’t happen often, so I was impressed when Blue Moon caught my attention not once, but twice.
Long ago (this past fall), in a place far, far away (Milwaukee), I was given a paintbrush and told I’d be painting a masterpiece. Right there at the Milwaukee Wine Festival, as I drank a Blue Moon Belgian White Ale in the Blue Moon Brewing Company booth, I hand-painted the billboard they’d be putting up somewhere in Milwaukee. I thought it was so cool I even asked my sister to take a photo. I signed my name on the artist block, and I thought that was it.
Then, as I was watching TV a few weeks ago, their first-ever television commercial came on. You may recognize the new ad (video below). The commercial instantly brought back my memory of painting, and I thought it did such an interesting job of carrying that feeling through the theme and bringing the artistry to the masses. I jumped up, ran to the fridge, and grabbed a Blue Moon.
Ok, so I didn’t do that (though I DO have Blue Moon in the refrigerator right now). The Blue Moon Art Project is a uniquely interactive campaign. As I’ve looked into it further, it builds upon their 2007-2008 contest that called for Blue Moon-inspired art.
I love this interactivity. I challenge Blue Moon Brewing Company to keep it up and embrace the digital art world. There are so many untapped avenues they can take to continue to be Artfully Crafted.
What’s the last marketing campaign that inspired you?