Archive for July 2011
Grouping Customers Key to Groupon’s Success
Posted by: Brandi Heinz Brown on: July 28, 2011
This post was written for my customer segmentation class at Northwestern. I welcome your comments below, and hope to integrate your feedback into our class discussion! Since its launch in 2008, Groupon has been celebrated, imitated, and criticized. Daily deals were already popular (think Woot.com daily deals and the popularity with technogeeks). However, Groupon created a niche and [...]
