The 80/20 rule, or the Pareto Principle, states that 80% of the effects come from 20% of the causes. In Marketing, it’s often applied to your Target Market – focusing 80% of your efforts on cultivating your top 20% of prospects and customers. After all, they’re the ones generating 80% of your revenues.
After reading some interesting articles on this concept, I found the 80/20 rule applies in so many other applications, especially social media. How you may ask?
1) Spend 80% of your time on business and 20% of the time on personal communications: Think of it this way – would you want your current or prospective clients to see it – or your mom? While no one wants to look at robot-like output that’s all business all the time, it’s important to keep a certain level of professionalism in your social media ventures. But be sure to add a little bit of personal flavor into your social media applications so your audience can connect with you, build a relationship, and know you’re human!
2) Spend 80% of your time on 20% of the social media outlets: You can’t be everywhere at once. Just as you know you should focus on the top 20% of your customers, you should apply this rule to the plethora of social media applications out today. Focus your time on the top social media platforms that you can use in your business, building your personal brand, or in social networking. By focusing, you will be able to build quality relationships rather than a whole bunch of useless connections.
3) Focus 80% of your social media presence on the top 20% of your audience: Spend a majority of your time engaging and interacting with your top readers, commentors and fans. Take time to examine what they are reading and writing about, and use this as a guidepost as you plan your future commentary. Focus your blog posts, tweets, comments etc on those top people.
It’s not to say you need to start a tally sheet with your commentary. The 80/20 rule is simply a guideline to allow you to take a step back and examine the way you are engaging with others via social media. Are there time suckers? Don’t be afraid to let them go.