Babbling B’s Blog

Archive for January 2010

The new year is always an interesting time. It’s a time of reflection on the past year, and a time of inspiration for what you can accomplish in the new year.

I’m not one for resolutions, but I am a planner. I’m always looking ahead, always planning. However, this year’s a little strange. No milestone birthdays. No big life events.

When I look back on the year, I’ve accomplished so much. I’m nearly halfway done with graduate school. I’m an active participant and volunteer for great professional groups (Chicago American Marketing Association and Chicago Social Media Club). I’ve immersed myself in social media and I love it. On a personal note, I got engaged to the man who I think is the best guy in the world.

So what do I do? Do I coast?

I spent a lot of time thinking, and I don’t think so. I think 2010 is my year to push the limits. I’m setting the bar a little higher. Care to join me?

Image from the Huffington Post

I’ve only been engaged for about 3 months now, but I’ve done a TON of research online. Since I’m planning a Florida wedding from Chicago, I have lots to research so I can capitalize on my few trips to Florida between now and our April 30, 2011 wedding.

Planning from afar can be tough and you have to make a lot of judgments by photos and email correspondence alone. However, I have figured out some ways to cut through the clutter and I figured I’d share my findings, along with specific examples (most are going to be in the Pensacola/Panama City area, but you’ll get the idea).

1) Standard Wedding Planning Websites: Of course, TheKnot.com is a favorite and always recommended. I spent a ton of time on here to begin with, but soon became a little bored with the site. Since I’m interested in doing as much DIY as possible, I’ve really became a huge fan of MarthaStewartWeddings.com – plus their budget tool is the best one I’ve tried so far.

2) Photography/Event Planner blogs: This is my biggest finding and what I’ve been telling all my friends to check out (FYI I have TEN weddings to attend in 2010…). Photography and Event Planner blogs are great for ideas and getting a feel for what kind of wedding and photographers you want. It’s the perfect way for these businesses to showcase what they can do, and it’s a great way to get a taste of their style – not to mention you almost feel like you’re getting to know them by reading their blog posts. Personally, I’ve found that I definitely want a casual, intimate beach wedding, and I’ve learned I’m looking for a more photojournalistic photography style. No need for too many posed shots as far as I’m concerned – bring on the candids at our fun beach party!
Faves: CookImages.comMeg Baisden Photography, Pure 7 Studios, Shelby Peaden EventsBliss Event Group

3) Wedding Communities/Blogs: I’ve joined two wedding communities AND these communities happen to have awesome blogs as well: StyleMePretty.com and Marry Me at the Beach (just starting up). I would definitely recommend finding communities that fit your needs – these ones combine basic forums with photos and profiles to make it more of a dynamic experience to find brides with similar interests to you.

Next Time: Twitter. I haven’t gotten to a point where I’ve really built up my Twitter Wedding network yet, but that’s next on my list. Any suggestions?

Painting the Blue Moon Mural!

That's me... Painting the Blue Moon Mural!

Do brands ever do something that really catch your eye? Make you notice them? Actually engage you? It doesn’t happen often, so I was impressed when Blue Moon caught my attention not once, but twice.

Long ago (this past fall), in a place far, far away (Milwaukee), I was given a paintbrush and told I’d be painting a masterpiece. Right there at the Milwaukee Wine Festival, as I drank a Blue Moon Belgian White Ale in the Blue Moon Brewing Company booth, I hand-painted the billboard they’d be putting up somewhere in Milwaukee. I thought it was so cool I even asked my sister to take a photo. I signed my name on the artist block, and I thought that was it.

Then, as I was watching TV a few weeks ago, their first-ever television commercial came on. You may recognize the new ad (video below). The commercial instantly brought back my memory of painting, and I thought it did such an interesting job of carrying that feeling through the theme and bringing the artistry to the masses. I jumped up, ran to the fridge, and grabbed a Blue Moon.

Ok, so I didn’t do that (though I DO have Blue Moon in the refrigerator right now). The Blue Moon Art Project is a uniquely interactive campaign. As I’ve looked into it further, it builds upon their 2007-2008 contest that called for Blue Moon-inspired art.

I love this interactivity. I challenge Blue Moon Brewing Company to keep it up and embrace the digital art world. There are so many untapped avenues they can take to continue to be Artfully Crafted.

What’s the last marketing campaign that inspired you?


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