Babbling B’s Blog

Posts Tagged ‘MarketingProfs

I realized today how many emails I get notifying me about Whitepapers, Webinars, articles and other information on marketing. It’s almost overwhelming! If you are away from your email for any extended amount of time during typical business hours, you return to an inbox full of relevant (and not-so-relevant) promotional email messages or eNewsletters. I have a hard time sorting through all the good information, no less sorting through the unneeded information. I’m always afraid I will somehow miss that one article I need to read.

In reviewing my email inbox, I’ve decided to compile the top sources that deliver marketing trends and information right to my inbox:

  1. B@B: As a B2B marketer, this email never wastes my time with B2C marketing information. I know the recommendations, tips and statistics are relevant to my marketing programs and I can immediately see where I stand. You can sign up here.
  2. MarketingProfs: I especially recommend the ‘Get to the Point’ series (I think I rave about this every week on Twitter). They are short little ‘snippets’ of relevant information, plus they only take a minute to read. You can opt in to any of the many versions of information. I personally am signed up for the Email Marketing and Customer Insight emails – AND as I write this, I just opted in to 4 more. I ALWAYS read these emails. Even if I’m running away from my desk when any of the versions hit my inbox, I always flag them so I can followup on it later. You can sign up here.
  3. MarketingSherpa: MarketingSherpa was one of the first programs I signed up for. They were studying email and online marketing trends long before most other programs I was subscribed to. There is a wealth of information available on their website, and their emails even give you special access to locked information. My favorite program from them is their ‘Chart of the Week’ that’s sent out every Tuesday. You can sign up here.
  4. MarketingExperiments: A division of MarketingSherpa, MarketingExperiments looks at the analytical side of marketing, testing EVERYTHING! Their monthly clinics are interactive and very interesting. You can sign up here.
  5. Your Vendors: Make sure you are signed up for your vendors’ email programs. You ensure that you are getting up-to-date product information, as well as tips and tricks on how to optimize your use of your products. The really good vendors also share general industry best practices and guidance. One of my favorite programs is from our email marketing program, Silverpop EngageB2B because there is always a solid mix of product info and email marketing advice in their emails. Oh, and Silverpop has B2C advice too! You can sign up here.

What are your favorite sources of marketing information? I’m always looking for more! I am particularly interested in more information on social media marketing. Suggestions?

Yesterday I attended a tradeshow and conference, Digital Marketing World, hosted by MarketingProfs. I didn’t have to pack a bag, nor get in a car or on a plane, and I certainly didn’t have to check into a hotel and spend lotsa my company’s dough.

Yes, from the comfort of my cozy cubicle, I got myself a cup of coffee and sat down to attend an event with over 14,000 registrants. I was skeptical about this ‘Virtual Conference’. I had meetings throughout the day and a ton to do, so I didn’t want to waste my time.

What I found was a very cool experience. Something like a professional ‘Sims’ game, I quickly created a profile and uploaded my picture, then perused the conference. There was a showroom floor, with virtual show booths manned by staff than instantly welcomed me via chat. The marketing collateral and links to more information could be easily inserted into my virtual briefcase for safekeeping – no need to trek the tradeshow floor to find a bag giveaway to hold all my swag.

Digital Marketing World by MarketingProfs

Digital Marketing World by MarketingProfs

In addition, there was an ‘auditorium’ where live webcasts were taking place, a networking lounge where you could chat with other attendees, and a resource center. I didn’t get a chance to view any of the live webcasts, but I did see that they were all recorded. I am particularly interested in viewing the recording of the presentation given my Barack Obama’s Campaign Manager on Online Branding Strategies and Tactics. I downloaded the handout that went with this presentation, ‘The Obama Playbook: How digital marketing & social media won the election’ and it is very interesting.

Once again, there was a Twitter hashtag set up for this event and people were Tweeting all day. It was really fascinating to see this happen for the second time in a couple weeks, and it’s making me think of how we can apply it professionally. It’s amazing how quickly digital media is spreading as a marketing vehicle. Just because it’s ‘free’, there can be a perception that it’s a ‘nice-to-have’ or unnecessary. I think this event showed that it’s essential in business today.

Chalk another one up for Social Media and Social Networking!


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